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1. Research Mulvey- Male gaze
2. Re-think hypothesis (prediction of answer)
3. Linked production idea- music videos
4. Ideology 'pornification of pop' (Guardian article)
5. Daily Mail- examples of moral panic, negative influence on young people
6. SHEP- social: how does the video effect society and desensitisation, historical: compare with past, previous controversies by female pop stars and histroy of music video, economic- decline of music industry (piracy)
7. Post-feminist?
8. Academic texts- representation in the music video, feminism